Historically, the name has now become associated with ugliness.
"We actually knew this before we moved that he was a part of the KKK," said Kim Grayson, co-owner of Mocha, a Brady District business.
But presently, the name means anything but intolerance.
"We are one of the most diverse neighborhoods, business area, in town," said Scott Moore, owner of the restaurant Hey Mambo.
Which raises the stakes in the name change debate, because as a brand, Brady for many, means progressive.
"When I think Brady I just think Brady Arts District, Brady music festival, just things like that I don't even think Tulsa race riots," said Brittani Garell, an employee at Caz's Chowhouse.
Want to really stick it the Brady name? Keep it says Club Majestic owner David Dees, celebrating 10 years of catering to the LGBT community.
"If anything's gonna make Tate Brady roll that would do it, it's punishment enough, you can't sweep history," he said.
And history is something the owners of Mocha are very aware of.
"Our parents grew up in the 50's and 60's and they taught us about that but we also know that we need to pull ourselves up by the boot straps is what people tell us and move forward and that's what we're doing," said Grayson.
For many here, it's about protecting the good name they've built, despite the original owner dragging it through the mud.
"It's not something to freak about, it's a heritage to move on with, and to be bigger people now and not let our past dictate our future," said Garell.