Jeremy Diamond of Welltown Brewing, didn't receive an invite to Tulsa's Linde Oktoberfest this year.
"A quick call to other breweries and discussions with other breweries very quickly turned into 'hey, we're not able to do it either. So Why don't we join forces here?" said Diamond
In comes version one of the Welltown Oktoberfest.
It's a two day block party featuring six of Tulsa's popular breweries.
It's separate from what the city will display, but is not getting invited a slight to breweries?
Jake Miller runs Rustic Heirlooms Ale, one of the six feature beer companies.
He says he doesn't see it as an issue.
"To be real honest not really, because I'm not even sure we could make enough beer for it to make sense for them to have us there," said Miller.
Miller explains that he has to have enough to pour 30 gallons a day.
The average company might produce close to double that at a traditional Oktoberfest.
"They go through so much beer for a lot of these smaller breweries it's almost impossible imagining making that much beer for an outside event," he said.
But Diamond wants this Oktoberfest to take off and be bigger for years to come.
"The economic impact of this street alone it's just going to be another part of downtown before we know it," Diamond said.
It will shed more light on an area that wasn't always this vibrant.