Friday starts a new chapter in the history of Tulsa's Route 66.
The Mother Road Market is now open for business.
The first of its kind food hall in Tulsa takes the spot of the historic 1930s grocery district.
"It's part of a greater effort to revitalize the Route 66, classic Route 66," said Chef and owner of Bodhi's Bowl, a restaurant at the market.
The destination gives newcomers and locals alike a taste of Tulsa.
The purpose is bring people together under one roof, no matter your background. And also attract more people to Route 66 in Tulsa.
"Not only will this have 23 million dollar on our community in its first year. Our hope is that it's a catalyst for development along the mother road," explained CEO of the Lobeck Family Foundation.
The project is six years in the making.
"It was an iconic road trip in the 1930's where people would stop. Commerce was supported by travelers along the route. And we want to build off of that energy and revitalize that energy so people come to Route 66," said Ellison.
With over 20 shops and restaurants to choose from, the options seem limitless.
"My first impression is the collectiveness, and all the different shops working together under one roof. It has quite a good feel. And right here on Route 66, is pretty cool for me," said Phil Woods, a first timer at the market.
There's events happening all weekend long, including live music and games for the kids.