EDMOND, Okla. (KOKH) — A baby girl from Edmond, Oklahoma, has become the 2022 Gerber's Spokesbaby.
Gerber announced Isa Slish the winner of the 12th annual Photo Search for their 2022 Gerber Spokesbaby to fill the role on Gerber's Executive Committee as Chief Growing Officer (CGO).
"Isa is a strong, amazing little girl that loves to interact with the world around her and nothing will stop her. Her smile lights up the room and her laughter is irresistible," said Meredith Slish, Isa's mother. "Before she was born in September 2021, we knew Isa was special, and she has shown us that every day since she came into our lives."
Meredith says that while she was 18 weeks pregnant with Isa, they discovered Isa would be born without a femur or fibula in her right leg.
"We hope Isa's story can bring more awareness for limb differences and create greater inclusion for children like her," Meredith said. "Because, just like Isa, they too can be or do anything they want."
Launched more than a decade ago, Photo Search was inspired by countless photos being sent in to Gerber by parents. Photo Search celebrates all babies and builds on Gerber's promise to do "Anything for a Baby,"
"Gerber's Photo Search is an opportunity to celebrate the joy that babies bring. We're thrilled to welcome Isa to the Gerber family as this year's Spokesbaby and Chief Growing Officer," said Tarun Malkani, Gerber President and CEO. "Isa's submission brought smiles to all of our faces, and she truly embodies the idea that every baby is a Gerber baby."
In addition to the opportunity to be featured on Gerber's social media channels and marketing campaigns throughout the year, Isa and her family were awarded a $25,000 cash prize, free Gerber product for up to one year, a CGO wardrobe valued at $1,000 provided by Gerber Childrenswear and a $1,000 gift card from ezpz for all of Isa's mealtime dishware and utensils.
Gerber included that they will additionally match Isa's $25,000 cash prize with a donation to support March of Dimes' maternal and infant health programs.
To learn more about Isa and her journey to CGO, click here.
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